About Yellowrock — Our Story, Mission & Code of Conduct | Yellowrock Fintech Pvt. Ltd
Yellowrock Fintech Pvt. Ltd. (AMFI ARN 331452) was founded in 2025 to make Indian mutual fund investing simple for domestic and NRI investors. Learn our story, mission, approach, and code of conduct.
Site: https://www.yellowrock.in
Hero Highlights
Empowering Global Investors with Simplicity and Trust
Bridging continents, connecting opportunities, building wealth together
Our Story
- Yellowrock was founded in 2025 by a team of fintech professionals who encountered the challenges non-resident Indians (NRIs) battled with when attempting to invest in Indian mutual funds.
- Unclear processes, complex regulations, and lack of transactional ease were unnecessary barriers to wealth creation.
- We believe every Indian should have the opportunity to participate in India's growth story, regardless of where they live. Being a global Indian should not make it more cumbersome to invest in India's future
- So we decided to do something about it.
Our Mission
- To democratize access to Indian mutual funds for resident and non-resident Indians, making investing simple, transparent, and rewarding.
- To remove barriers to investing through a seamless journey from KYC and onboarding to investing, tracking, and redemption.
Our Approach
- Simplify cross-border investing without compromising on control or clarity.
- Harness technology to provide investment accessibility.
- Leverage data to deliver optimal curated options.
- Provide insights to enhance investor awareness.
- Combine local intelligence and expertise with internationally accepted investment practices.
Our Code of Conduct
Our True North will always be the client. This will be evident in every single sphere that we operate in; be it independent research, trusted data, easy-to-navigate investment tools, high-quality product offerings, and efficiency in transactions.